Engagement Score Formula
The metrics and multipliers are combined using the base formula. To ensure the scores are more significant and impactful, a scaling factor of 10 is then applied to the base score.
Formula for Base Score:
Engagement Score = [(number of impressions x 1) + (number of likes x 2.14) + (number of quotes x 0.20) + (number of replies x 0.11) + (number of bookmarks x 0.00086) + (number of retweets x 1.71)]
Scaling Factor:
Engagement Score = [(number of impressions x 1) + (number of likes x 2.14) + (number of quotes x 0.20) + (number of replies x 0.11) + (number of bookmarks x 0.00086) + (number of retweets x 1.71)] x 10
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