# Metrics & Multiplier

Key metrics and multipliers tracked by our SocialFi Platform include:

Impressions - Difficulty Multiplier 1: Represents the total number of views your post receives.

**Likes** - Difficulty Multiplier 2.14: Indicates the number of likes your post gets.

**Quotes** - Difficulty Multiplier 2.14: Shows how many times your post is quoted.

**Replies** - Difficulty Multiplier 0.11: Reflects the number of replies or comments on your post.

**Bookmarks** - Difficulty Multiplier 0.00086: Represents how many times your tweet is bookmarked.

**Retweets** - Difficulty Multiplier 1.71: Indicates how many times your tweet is retweeted.